Nail Art Advertising

TrendCentral: KIA Motors recently tapped into the nail art trend to promote their “smALL” sized KIA Picanto, proving that one really can pack big things into compact spaces. The auto maker created a stop-motion ad campaign that caught the attention of some hip folks. Being the first-ever nail art stop motion is pretty impressive, but what’s even more noteworthy is that it took only 25 days to create this masterpiece. Each nail took two hours to paint, using 1,200 bottles of nail polish for a total of 900 fingernails. Working out the math, that equals one outstanding piece of advertising that has really nailed its target market.

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