Regardless of the size of the business, marketing its product or service should not stop. More often marketing in small business involves sending several outgoing calls and walk-in customer service satisfaction. But are these small business marketing ideas still working in this day and age? Or is the fight to gain new clients switched to the Internet.
Contributing to the challenge is that, today, the business magazines, newspapers, Internet and even your email Inbox are riddled with small business marketing ideas from self-declared marketing gurus. Inexperienced businessmen or women can easily feel confused in these onslaughts of small business marketing views, advices, schemes, etc. So let me share to you more centered strategies that use one strong small business marketing strategy: Internet marketing.
Six Top Ideas for Online Marketing
1. Pay Per Click Marketing (PPC)
For an Internet-savvy entrepreneur, Pay Per Click marketing remains a effective business advertisement. Nonetheless, business people practicing Pay Per Click must have a clear understanding of what they’re doing or their cost per conversion could quickly rise unknowingly. That means vital to a productive Pay Per Click marketing drive is steadfast monitoring.
2. Search Engine Optimization (SEO)
Unlike Pay Per Click advertising, Search Engine Optimization shows effects slowly but a long-term aspect is feasible. On average, 75% of a business website’s traffic come from organic search engine seeks. Remember that search engines don’t consider your promotional money. What they look into is the SEO strategies you had in place What are important are the SEO techniques that you employed on your site.
3. Public Relations (PR)
If there’s one thing that can make or break any small business marketing ideas, it’s public relations. Nailing your offline and your online public relations is a great way to build-up consciousness, authority, trust, and loyalty to your business. Online public relation through PR Wire is very cost-effective small business marketing strategy, for example.
Adding to the micro blogging and the syndication power of Twitter and Facebook are their new offering to all business advertisers: the Twitter and Facebook Places. This application lets you incorporate your Tweets and Facebook updates to display a map where your business is situated.
5. Online Business Directories
Today, people are prepared to junk yellow pages in favor of the more interactive online business directories to find local businesses. If you’re not listed on different online business directories, then it means you’re losing on tremendous amount of small business marketing ideas. You should worry if your head of marketing hasn’t heard about online directories like Brigtlocal.com.
6. Online Word of Mouth
The sixth small business marketing idea that successful adventures know is online word of mouth. This includes glowing customer reviews on online directories, blogs, and social media sites. Seventy percent of possible buyers trust online reviews, so it’s time to start looking into ReviewBiz, for example, and start strategizing.
I know that was a lot of online small business marketing ideas to remember. In fact, the negative side to all these online marketing ideas is that they can be highly time consuming to implement. But I didn’t come to solve your marketing problem only to bring another problem. I also came with another solution. Look into Brightlocal.com for solutions; the company can save you time and money in terms of online marketing ideas and solutions.
In closing, small business marketing ideas such as online directories and many others are a potent method to gather more local customers. These proven methods are here to stay, and your business will fall if you don’t have these ideas in place.